Pathaan on OTT – By proclaiming the beginning of the “Spy Universe” prior to the release of Pathaan. YRF pulled off a brilliant move. Salman Khan’s Tiger franchise, Hrithik Roshan’s War, and the newest entry, Shah Rukh Khan’s Pathaan. These are all part of YRF’s cinematic spy world. The news caused a great deal of enthusiasm among movie fans, and it was certain that Salman Khan, Hrithik Roshan, and Shah Rukh Khan would collaborate. The characters of Salman’s Avinash Singh Rathore, called Tiger, and Shah Rukh’s Pathaan provided an action-packed punch, keeping the audience engaged during Pathaan’s January 25th 2022 premiere.
Nonetheless, the filmmakers made sure to tease the audience by continuing to reference Hrithik Roshan’s Kabir from War (2019) throughout the film. Pathaan – Tiger’s action moment made clever use of the background music from Hrithik’s beloved entering scene in War.
Sources concur, “The Spy Universe producers used a well-planned approach to promote Pathaan. By recapturing the appeal of Hrithik Roshan’s War character. With the release of Pathaan, regular television broadcasts of War were also planned. Another tactic to keep the audience interested in the Spy universe is to release Pathaan on the same OTT platform that streams War. Due to interest sparked by Pathaan around Hrithik Roshan’s character Kabir and his potential relationship with John Abraham’s Jim, War continues to hold viewers’ attention on television while seeing an increase in OTT streaming.”
Pathaan on OTT:
For the uninitiated, director Siddharth Anand suggested the prospect of a spy universe during the production of War. This led to the idea of Pathaan and, consequently, the gathering together of the three agents—Tiger, Kabir, and Pathaan. Siddharth Anand’s film Pathaan. The film, which also stars Deepika Padukone, John Abraham, and Shah Rukh Khan, is almost done playing in theatres. The movie has had a phenomenal run, earning over Rs 1050 crore at the global box office. Pathaan will add a few more crores to its current total. Taking into account that these figures were gathered following the film’s online premiere. Those who wanted to view it in a theatre are also doing so.
One of the most well-known IPs in Indian cinema is the YRF Spy Universe. Many thanks to hit films like Pathaan, War, and recent blockbusters Ek Tha Tiger (2012), Tiger Zinda Hai (2017), and Pathaan. With Pathaan, YRF can smugly claim that their Hindi movie is the best-performing one in the nation.