The Indian comedian Vir Das has recently been in the buzz for his controversial international skit. He has always been making headlines for his exceptional stand-up comedy events. However, this time, the comedian is in the news for a different reason. Vir Das is now launching his own alcoholic beverage brand as he turns into an entrepreneur.
This time alongside his comedy bits on stage, one will now be able to enjoy a light and crisp beer called Faaaak It, which is being brewed and distributed by one of India’s most innovative craft breweries – Great State Aleworks. Vir Das and his team spent over one year finding the perfect blend of flavours to create this brew.
Comedian Vir Das:
The marriage between stand-up comedy and a good time over a beer go hand in hand. Making this a perfect collaboration and a perfect step into an entrepreneurial journey for Vir.
Vir Das officially stated, “Our motto was to spread happiness. And after a maybe stressful day, you might want to literally say Faaaak It and have a can of beer to unwind yourself. Also, we wanted the beer to be for everyone, far often brands tend to alienate beer drinkers like the younger demographics or even women, and we wanted this to be for everyone. The team at Great State Aleworks and I spent a good deal of time to find a flavour profile that can be enjoyed by all”.
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