Recently, Tanishq ad was taken off air as it invoked spiteful sentiments amongst communities. The 45-second ad was for Ekatvam (Oneness) jewellery line. The ad featured a Muslim family celebrating the baby shower of their pregnant daughter-in-law in a South Indian style. This ad was viciously trolled by the netizens on social media and as a result taken off. Bollywood celebs like Kangana Ranaut, Richa Chadha and Divya Dutta reacted to the ad. While Richa and Divya found the ad beautiful, Kangana did not like it much and thought it promotes ‘love jihad, sexism’.
Tanishq Ad Controversy | Kangana Ranaut, Divya Dutta and Richa Chadha React
Kangana shared on Twitter, “The concept wasn’t as much a problem as the execution was,the fearful Hindu girl apologetically expressing her gratitude to her in-laws for the acceptance of her faith, Isn’t she the woman of the house? Why is she at their mercy? Why so meek and timid in her own house? Shameful.”
She also wrote, “This advert is wrong on many levels, Hindu bahu is living with the family for significant amount of time but acceptance happens only when she is carrying their heir. So what is she just a set of ovaries?This advert does not only promote love-jihad but also sexism”
https://twitter.com/KanganaTeam/status/1315688976414433280
She also shared, “As Hindus we need to be absolutely conscious of what these creative terrorists are injecting in to our subconscious, we must scrutinise, debate and evaluate what is the outcome of any perception that is fed to us, this is the only way to save our civilisation”
https://twitter.com/KanganaTeam/status/1315912815509598208
Richa Chadha found the ad ‘beautiful’. She wrote, “It’s a beautiful ad.”
https://twitter.com/RichaChadha/status/1315906312417415168
The ad had Divya Dutta’s voice a Twitter user confirmed the same from her. Replying to the person, she said, “Yes it’s my voice. It s sad it’s taken off air. I loved it”
Yes it’s my voice. It s sad it’s taken off air. I loved it https://t.co/uWyPzbfHUd
— Divya Dutta (@divyadutta25) October 13, 2020
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